Read Absolut book: La Saga publicitaire d'Absolut vodka by Richard W. Lewis Free Online
Book Title: Absolut book: La Saga publicitaire d'Absolut vodka|
Date of issue: November 7th 1997
ISBN 13: 9782841135608
The author of the book: Richard W. Lewis
Format files: PDF
The size of the: 568 KB
Read full description of the books Absolut book: La Saga publicitaire d'Absolut vodka:When I was an advertising student in college, we were given an assignment: Find what we thought was a really good (print) ad and explain why it was amazing, etc. I chose Absolut's 'commissioned artist' campaign of the 90's, which had been running for about three years by the time. My class hated it, my professor hated it. I ended up dropping out of the course after one semester because it was a poorly taught course. Their not recognizing the genius in the Absolut campaign pretty much summed it up.
P.S. The classic ad campaign began in 1980.
Read information about the authorRichard W. Lewis (RL) is a branding guy, marketing strategist, author and professor. He was the Worldwide Managing Director at TBWA/Chiat/Day on Absolut vodka, responsible for strategy, marketing and creative, globally. He is the author of the New York Times bestselling ABSOLUT BOOK. RL teaches at New York University, an Honors course he created, “Branding: People Places and Things.” RL likes people, is a happy person, and isn’t embarrassed about either.
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