Read Marketing as a Business System by Neil Kokemuller Free Online
Book Title: Marketing as a Business System|
Date of issue: December 21st 2013
ISBN: No data
ISBN 13: No data
The author of the book: Neil Kokemuller
Format files: PDF
The size of the: 6.92 MB
Read full description of the books Marketing as a Business System:Marketing is the key factor to attracting & retaining customers, the bottom line (meeting customer’s needs) for any business. Key employees play a very vital role in in company strategy (mission statement, promotion, advertising, media section, sales promotion, public relations). Marketers (highly creative campaign developer, extremely analytical customer data gathering & number cruncher’s) goals are to develop/implement promotional materials to sell the company’s products and/or services (research/development). Weighing the +, - are vitally important.
Surveys & focus groups (segmenting, targeting, positioning, S-T-P) are used quite frequently.
Technology is a key factor. Customer relationship management (CRM) is still used.
Business management was my undergrad. My son (supervisor in flood claims) & son-in-law (is in marketing for Hill’s dog food) both have their MBA’s. My BFM & several of his brothers & the only sister are ISU graduates. Go Hawkeyes.
Cool book cover, font & writing style. A great business oriented well written book (short story) Easy to read/follow, never a dull moment. No grammar errors, or out of line sequence sentences. Could be the makings of a PP presentation. Very easy for me to give this book (short story) 5 stars.
Thank you for the free book
Tony Parsons MSW
Read information about the authorNeil Kokemuller has been an active writer and content media website developer since 2007. He wrote regular feature articles for LiveCharts for three years and has been a college marketing professor since 2004. He has several years of additional professional experience in marketing, retail and small business, and he holds a Master of Business Administration from Iowa State University.
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