Read The Lagunitas Story: So you want to start a brewery..? by Tony Magee Free Online
Book Title: The Lagunitas Story: So you want to start a brewery..?|
Date of issue: November 19th 2012
ISBN 13: 9780985356453
The author of the book: Tony Magee
Format files: PDF
The size of the: 724 KB
Edition: Charles Pinot
Read full description of the books The Lagunitas Story: So you want to start a brewery..?:The Lagunitas Story; So You Want To Start A Brewery...? was written by Tony Magee, founder of Petaluma, California s Lagunitas Brewing Company. So You Want To Start A Brewery...? is a thrilling first-person account of the gut-wrenching challenges and heart-warming successes of founding a brewery, told in the vibrant voice of the one person closest to the process who is also the one person with the most to lose.
So You Want To Start A Brewery...? is equal part memoir, narrative and business story, with liberal dashes of pop culture and local color. The tale is anchored strongly in time and place as a one-of-a-kind Made in America journey that just happens to culminate with the continued success of one of the nation s most popular and enduring craft beer brands. Devoted to details but never boring, this is a must-read for anyone who s ever considered starting their own business and all those who ve sweated blood working to get one on its feet, as well as an illuminating slice-of-life for Lagunitas many fans.
Read information about the authorTony Magee, the founder of Lagunitas Brewing Company, and his wife, Carissa Brader, were born and raised in the periphery of Chicago, IL. Carissa studied trumpet and Law and Tony studied music composition until moving to San Francisco in 1987 where he founded the Brewery in the fall of 1993. This is the story of the first 20 years of one brewery among hundreds that brought a flowering of uniquely American brewing styles that will still be brewed a generation from today. Life is so uncertain. Don't Sip!
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