Read The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue by David Sax Free Online
Book Title: The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue|
Date of issue: May 26th 2015
ISBN 13: 9781610395496
The author of the book: David Sax
Format files: PDF
The size of the: 745 KB
Read full description of the books The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue:Tastemaker, n. Anyone with the power to make you eat quinoa.
Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the ’80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, açai berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a “superfood” again?
In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America’s premier grain guru to Chicago’s gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.
Read information about the authorDavid Sax is freelance writer specializing in business and food. His writing appears regularly in The New York Times, Bloomberg Businessweek, Saveur, The Grid Toronto and other publications. His first book, Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen, was a Los Angeles Times bestseller. Sax’s work has also won a James Beard Award for Writing and Literature, as well as the admiration of Jewish mothers everywhere. He lives in Toronto, with his wife and daughter, who looks forward to many cupcakes, or cronuts, or whatever food trend comes next.
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