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Ebook Emotional design. Perché amiamo (o odiamo) gli oggetti di tutti i giorni by Donald A. Norman read! Book Title: Emotional design. Perché amiamo (o odiamo) gli oggetti di tutti i giorni
Date of issue: January 1st 2004
ISBN: No data
ISBN 13: No data
The author of the book: Donald A. Norman
Language: English
Format files: PDF
The size of the: 7.25 MB
Edition: Apogeo

Read full description of the books Emotional design. Perché amiamo (o odiamo) gli oggetti di tutti i giorni:

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.

Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.



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Ebook Emotional design. Perché amiamo (o odiamo) gli oggetti di tutti i giorni read Online! Donald Arthur Norman is a professor emeritus of cognitive science at the University of California, San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. Norman is on numerous company advisory boards, including the editorial board of Encyclopædia Britannica. He currently splits his time between consulting, teaching, and writing. He co-founded the Nielsen Norman Group, a consulting group on matters of usability, which also includes Jakob Nielsen and Bruce "Tog" Tognazzini.

Many of Norman's books deal mostly with usability or with cognitive psychology. He loves products which are enjoyable to use, a feature which he attributes to putting together emotion and design, or heart and mind.


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