Read The Bear Necessities of Business: Building a Company with Heart by Maxine Clark Free Online
Book Title: The Bear Necessities of Business: Building a Company with Heart|
Date of issue: August 1st 2007
ISBN 13: 9780470139059
The author of the book: Maxine Clark
Format files: PDF
The size of the: 17.17 MB
Edition: John Wiley & Sons
Read full description of the books The Bear Necessities of Business: Building a Company with Heart:Build-A-Bear Workshop(R) is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide. Leading the way is Maxine Clark, the company's founder, Chairman, and Chief Executive Bear. Clark is widely recognized as one of the nation's leading and most creative entrepreneurs. In The Bear Necessities of Business, she reveals how she built this amazing global business from the ground up, while arming you with the tools you need to start, run, and market your own company in today's tough competitive environment. While primarily drawing on real-life experiences from Build-A-Bear Workshop(R), Clark also offers wisdom gained throughout her entire thirty-plus-year career, including lessons and examples from some of the other great companies that do so much right.
Straightforward and accessible, The Bear Necessities of Business is divided into seven parts, each built around an essential element that will allow you to stand apart from the crowd. The short, accessible chapters show you everything you need to:
Get your business started Become a great boss Connect with your customers Add value to the overall experience Effectively market your company Plan for future growth Give back to your customers, employees, and community Best of all, these principles can be applied to any industry and are proven to work whether your target audience is children, teenagers, baby boomers, seniors, or any age in-between.
Whether you're looking to start a new business, improve an existing one, be a better manager, or hire the best employees, The Bear Necessities of Business contains the insights and information you need to succeed. Even if you work for some-one else and have no plans to strike out on your own, you'll still benefit from the advice found in this book. After all, the best employees--and those who consistently rise to the top--are those who think like entrepreneurs!
Read information about the authorMaxine Clark (née Kasselman) is founder of Build-A-Bear Workshop, an American retailer that sells customizable teddy bears and other stuffed animals.
She graduated from the University of Georgia in 1971. She holds an Honorary Doctor of Laws degree from St. Louis University. In 2006, she published her first book “The Bear Necessities of Business: Building a Company with Heart”.
After college, she worked at Hecht's, a division of the May Company department store chain, and in 1976 was promoted to the corporate offices in St. Louis, Missouri. In 1992, Clark became the president of Payless Shoe Source, and left the company in 1996.
In addition to her Board service to Build-A-Bear Workshop, Maxine serves on the Board of Directors of Footlocker, Inc. Maxine serves on the Board of Trustees of Washington University in St. Louis and is a member of the Executive Committee. She is a member of the Teach For America National Board and the local St. Louis regional board, the National Board of Donorschoose.org and the KETC Channel 9 PBS Board of Directors. She and her husband Bob Fox are founding donors of KIPP Inspire Academy and Maxine is the chair of the charter school advisory Board of Trustees. She is also a member of the Committee of 200 and is a former member of the Board of Directors of The J.C. Penney Company, Inc. Maxine is a graduate of the University of Georgia, and holds an Honorary Doctor of Laws degree from St. Louis University. In 2006, she published her first book "The Bear Necessities of Business: Building a Company with Heart".
(Source: Wikipedia, Build-A-Bear Workshop®)
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